This video is crazy creative as it’s set in Venice Beach to launch Chris Paul’s new shoe, CP3.VI , and doesn’t even use Chris Paul. Instead, the mastermind behind this video uses 90 — yes, 90 — Chris Paul look-alikes to pull this freeze frame commercial off.
It’s truly incredible, and lucky for them, Chris Paul has a common body stature, as this wouldn’t work with athletes like LeBron James, but this truly a remarkable video as it shows you the process live.
