Orlando Magic fan is suing team for using her likeness in marketing campaign

Sep
18

 

Things are about to get real lousy in Orlando Magic fan land considering the team is destined to be one of the worst teams in the league and a probable lottery team for a year or two.

Thus, Magic fans are going to be really, really, really, really cranky and hey, if you went from cheering for a team that was playoff bound to a team that has a future for being recliner bound during the playoffs, you may want to sue your team, too.

What?

A young lady wearing a Dwight Howard jersey and cheering was being used for Orlando’s marketing campaign, now the woman is suing the team for not being consulted by the team to use her likeness via the Orlando Sentinel.

The Orlando Magic billboard featuring Kristi Slavin’s face shouted, “BE LOUD.”Slavin has sued the basketball franchise, claiming it used a photo of her face and upper body — without her permission — in a marketing campaign. The picture, taken at the Amway Center during the Magic’s 2011 playoff run, shows the fan, now 30, in a Dwight Howard jersey, her arms raised and cheering.

The young woman filed the motion and goes on to explain the premise of the lawsuit:

The lawsuit, filed last month by Winter Park attorney Hank Hornsby, contends the Magic profited from the commercial and promotional use of (Kristi) Slavin’s face and body, but the team neither compensated nor consulted her…

In the lawsuit, Slavin said the ads, banners and billboard have caused “uncomfortable and embarrassing encounters and questions” from friends, family and co-workers. The document alleges her public image was altered by the unauthorized use.

Although, it does say on your game ticket the team can use’ the holder’s image in ‘any medium or context’ …. this could be a tough thing to win, but then again, the Orlando Magic have had so much bad press, they may just settle with the woman.
The Orlando Magic stay losing…
 

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